How the Lead System Works

For PROs

Warm leads, your first shot, simple flat-rate pricing.

No claiming. No bidding. No per-lead fees. When a homeowner needs work, they pick a specific PRO — you — and you get a private window to win the job before anyone else can. Here's exactly how it works.

Two ways leads reach you

Not every lead arrives the same way. There are two distinct paths, and knowing the difference tells you how much urgency to treat a lead with.

First-Shot Leads (you were clicked)

A homeowner searched their repair, browsed PRO cards, and tapped yours. You're the one they picked.

  • You get an exclusive 4-hour reservation window — no other PRO can see the contact info during it.
  • Tap Accept (I'll handle it — closes to others) or Decline (opens to other PROs). If you do nothing, it auto-releases after 4 hours.
  • These are the warmest leads — the homeowner chose you specifically. Treat them as high priority.

Open-Market Leads (Post a Job)

A homeowner used "Post a Job / Get a Quote" without clicking a specific PRO. The job goes straight to open market — no one gets first dibs.

  • All matching paid PROs in that ZIP/Radius are notified at once — in-app and by email.
  • First to respond wins. Full contact info is visible to every paid PRO — speed matters most.
  • Find these in your Browse tab, which defaults to your service area (ZIP/Radius). Toggle to "All Areas" for more.

Browse defaults to your area

The Browse tab shows open-market leads in your service area first — your ZIP list or radius — so you only see jobs you can actually drive to. Toggle "All Areas" if you want to cast a wider net. You never get spammed with irrelevant leads from across the country.

Membership tiers

Free$0/mo
  • List your business in search
  • 0 leads included
  • Standard placement in search
PRO Plan$49/mo
  • Unlimited leads included
  • Full homeowner contact info on every lead
  • Top priority placement in search
  • First in line for first-shot emails
  • Premium analytics + ROI dashboard

Want the lifetime discount? Check the Founding PRO program in your Profile tab — state-tier spots are limited.

How you rank in search

  • Founding PROs first — ordered by seniority (earliest to join stays on top).
  • Paid PROs next — ordered by ZIP proximity and seniority.
  • Free PROs last — listed but don't receive leads.

How a lead closes out

A lead leaves the active pool when any of these happen:

  • You mark it Won — you took the job and the lead closes to other PROs.
  • The homeowner marks it Resolved — they use their secure link to close the lead.
  • The first-shot window expires — if you don't act in 4 hours, the lead opens to other PROs.
  • Auto-close after 14 days — if the homeowner stops responding, the lead expires automatically.

Why this works in your favor

You were chosen, not spammed

A homeowner actively picked your card. These are warm, intentional leads — not a name bought from a list.

A real head start

Your 4-hour reservation window means you can reach the homeowner before anyone else even sees the contact info.

One flat rate, no per-lead fees

PRO Plan is $49/mo (or $39.20/mo as a Founding PRO) for unlimited leads with full contact details — far cheaper than other lead marketplaces.

Less fake-lead noise

Homeowners can verify their phone by SMS before submitting; verified leads carry a trust badge so you know they're real.

Founding PRO locks in a discount for life

The first 10 PROs per trade per state lock in a 20% lifetime discount and priority placement that survives cancellations.

Notifications you control

We throttle emails (max 3/hour, 20/day, with a cooldown) so you're never spammed. Over-cap notices are deferred and retried, never dropped.

Tips to win more jobs

  • 1Act inside the 4-hour first-shot window — accepting protects your spot.
  • 2Keep your service ZIP codes and 'accepting leads' status current so you're eligible for every relevant lead.
  • 3Upload your license + insurance docs to earn the verified badge; it lifts trust and click-through.
  • 4Add notes and a quote on each lead — homeowners compare, and a fast thoughtful quote wins.
  • 5Upgrade to PRO Plan for top search placement so more homeowners click your card in the first place.

Trust, safety & fair play

  • Phone-verified homeowners. Verified leads show a badge so you can prioritize the real ones.
  • Secure payments. Every membership checkout is processed by Wix Payments, and duplicate webhook retries are deduped so you're never double-charged.
  • Cancel anytime. Your PRO Plan is month-to-month — cancel whenever you want, no lock-in.
  • No notification spam. Caps (3/hour, 20/day, 120s cooldown) protect your inbox; overflow is queued and retried, not dropped.

Questions? Reach out from the Account tab → Send feedback.

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